Brand Events Lead

TL;DR - Lovable is redefining how software and real businesses get built: faster, more creatively, and without limitations. Events and experiences are a critical component to how we plan to translate the genuine, enthusiastic love that exists for our product into a movement where anyone feels empowered to build. As our first Brand Events Lead, you’ll build and lead Lovable’s owned event and experiences program from the ground up. This isn’t a field marketing role, it’s a brand-building, community-deepening, culture-making role. You’ll own the ongoing programs and the one-time moments that stop people in their tracks and make them Lovable believers. You’ll shape how Lovable shows up in the world: what it feels like to be in our orbit, what it means to be part of our community, and how we turn a product people love into a movement people join. This is a high-creative, high-craft, highly cross-functional role. You bring equal parts vision and operational rigor—the kind of person who can storyboard an event concept in the morning and negotiate a venue contract in the afternoon. You understand that great brand events aren’t about logistics, they’re about leaving people changed. WHAT YOU’LL OWN Lovable’s Owned Event Program Lead the vision, strategy, and execution of Lovable’s full owned event portfolio ranging from large user conferences to brand-defining one-time moments Design the event calendar and portfolio architecture: which formats we use, when, for whom, and why with a clear point of view on how each event reinforces Lovable’s brand and deepens community Own the end-to-end event lifecycle: concept development, production planning, vendor sourcing and management, budget ownership, creative direction, and post-event analysis Help scale the programmatic approach to Lovable’s community-led events to globally scale offerings and inspire organic advocacy amongst our most dedicated users Brand Experience & Creative Direction Identify and architect one-time brand moments, unexpected activations, cultural collaborations, or pop-up experiences that generate earned media, social amplification, and cultural relevance Set the creative vision for every Lovable event, the environmental design, attendee journey, production aesthetics, and sensory details that make our events feel like no one else’s Workshops & Builder Experiences Design and scale Lovable’s workshop program: hands-on, education-forward experiences that turn curious people into confident builders and confident builders into advocates Partner with product and product marketing to ensure workshop content reflects the product roadmap and surfaces new capabilities in ways that drive real usage and retention Cross-Functional Leadership Serve as the connective tissue between brand, product marketing, comms, growth, and design, aligning everyone on event strategy and ensuring each function contributes and gets value Partner with comms and PR to embed news moments, product launches, and customer stories into event experiences for maximum amplification Build scalable event infrastructure: playbooks, vendor rosters, production timelines, briefing templates, and measurement dashboards that make each subsequent event faster and better WHAT WE’RE LOOKING FOR Experience & Background 8+ years leading brand events, experiential marketing, or creative event programs — ideally within a developer tool, consumer technology, or high-growth SaaS company Demonstrated track record in flagship owned events with meaningful community and business impact Strong portfolio of culturally relevant experiential marketing, immersive brand activations, or non-traditional event formats Proven ability to manage large event budgets with financial rigor, strong vendor relationships, and disciplined ROI thinking Background building event programs from scratch in a startup environment—comfortable without a large team or established playbook Creative & Strategic Craft A strong, distinct creative point of view—you can articulate what makes an event feel like a brand, not just a meeting Exceptional cultural instincts and taste—your events strike a chord and are memorable Comfort working at the intersection of brand, community, and product marketing — you understand how events serve all three simultaneously Experience commissioning or directing production partners, spatial designers, and creative vendors to bring ambitious concepts to life on budget Deep appreciation for founders, developers, and builders—people who build things, not just buy things—and an understanding of the aesthetics and experiences that resonate with them Operational Excellence A calm, solutions-oriented operator under pressure—the kind of person who’s debugging the AV issue and greeting the keynote speaker with the same composure Strong project management discipline: you run tight timelines, clear stakeholder communications, and structured post-mortems Experience building event measurement frameworks that go beyond attendance—tracking community sentiment, product intent, and long-term brand value Highly cross-functional by nature: you’re energized by working with many teams and skilled at getting alignment without authority Mindset You believe brand events are culture-making, not logistics-executing—and you hold that standard in every decision You think about the attendee’s full journey: how they heard about the event, what they felt when they arrived, and what they tell their friends afterward You are genuinely curious about AI, building, and the people who make things—and that curiosity comes through in the events you create You thrive in fast-moving, ambiguous environments and see constraints as creative fuel BONUS POINTS Experience producing large scale user conferences Experience designing and running workshop or education-forward event formats for technical or semi-technical audiences Experience building a community-forward event program at a product-led growth company Experience producing hybrid or digital-first events with strong production quality and attendee experience Prior exposure to AI products, developer tooling, or the no-code/low-code ecosystem About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.