TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization.
This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.
We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.
What we’re looking for
8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
3+ years of deep, hands-on expertise with tools such as HubSpot
Proven experience with email deliverability, list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to:
Content creation
Personalization
Segmentation
Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Excellent content craft
What you’ll do
Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:
Who to message
When to message
Where to message (email, push, emerging CRM channels)
What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure true incremental impact and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
Ensure every piece of lifecycle marketing we send is positively adding to our brand
What Success Looks Like
We measure lift vs goal metrics from lifecycle marketing you’re operating
Users experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.